In today’s tech driven world, it is important to stay connected via social media with supporters and funders. This allows them to stay updated with everything your non-profit is doing on a daily basis.

Using social media tools to stay connected to also draws in a younger audience, ushering in a next generation of supporters and funders. It is a great way to get not only existing eyes on what your organization is up to, but fresh, new eyes on it as well.

 

Social Media Channels

Different social media has different purposes, so it’s important to review your available channels and be sure to set up on the ones that make the most sense for your organization.

• LinkedIn 

LinkedIn is a great channel to share articles, promote seminars, ask questions and repost your blog. It’s also one of the best tools for networking and marketing to a niche audience or finding experts in a specific field.

• Facebook 

Facebook can also be used to share professional updates. You can post photos, videos, status updates or even use the live stream feature. Want to do a round table or a town hall updating supporters and funders on your monthly status? Invite them to a live stream once a month where they can learn what you have been up to. 

• Blogs

A blog is a great way to go into detail on the ins and outs of your organization. Create posts on specific topics that gain the reader’s interest, dish out pieces of advice and even post long videos from people within the organization. Additionally, if you utilize SEO and keywords within your blog, this can be a great tool to gain attraction and make it easy for more people to find you on the internet.

• Instagram 

Instagram is a great way to share snap shots of what your team is up to. You can post photos of your most recent fundraising activities, acts of kindness, or even office celebrations. This platform also allows you to significantly broaden your network by numbers. 

 

Tips for Utilizing Social Media 

 

Using social media is a great way to spread news about your organization, keep supporters and funders updated and to share your point of view, but it only works well if you’re optimizing how you use it. Here are a few tips and tricks on how to best use your social channels.

• One-stop-shop

There are a lot of platforms out there that can manage most of your social media channels all in one place. Look at platforms like Hootesuite or Sprout Social to host all of your different channels. Some of these platforms even give you ideas and statistics that will help your organization grow.

• Stay consistent

It’s important to stay consistent with your posting and messaging. Make sure your posts look professional and are well-planned out in advance. Content should be both creative and ‘thumb’ stopping. Use graphic platforms like Canva where you can easily create appealing and creative graphics that capture attention. 

• Engage your followers

The main purpose of social media is to provide information to your followers – whether that’s about recent grant usage or the culture of your nonprofit. We encourage you to engage your customers and make the platform as personal as possible. Ask your followers questions, host Q&As about what your nonprofit does, and be sure to interact when your followers comment. Speaking of engaging your followers, video is one of the top content tools you can use to grab their attention. Most social media users are much more likely to watch a video than to read a long paragraph. Post educational videos that are important to your organization, then ask a question to engage them even more. 

 

RBW Strategy can create persuasive messages that resonate with funders and your organization’s target audiences to build your online presence as well as graphic design to ensure that letters, presentations, and marketing materials align with the organization’s brand and appeal to different audiences. Need our help to make sure you are staying in front of supporters? Contact us today!