The characters – Who are the protagonists (the people you intended to serve, your organizational staff, your partners)? How do you describe them in your writing?
The situation – There must be a reason for the story to be developed. What will change the lives of your heroes through this situation? Will it be good or bad? Is there a tension that must be overcome?
The timing – Is there a clock that will strike if you don’t help these characters by a certain time? Why or why not? What will you do to help these characters achieve these goals?
Conclusion – What are the end goals for the characters and what do you hope they will achieve?
Let’s think about the story concerning your organization – how can you frame it to create some suspense that could impact your heroes?