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End Of Year Campaigns

When writing end-of-year campaigns, consider how you are framing your request for donations.
Instead of focusing on a dollar amount that you want to raise, focus on the impact that you want to make during the holiday season or the coming year: How many people do you need to feed? How many school desks do you need to purchase?
These are the real reasons that your donors support your organization, so put those things front and center.
How you frame the request can have a significant impact on how much a person decides to give. #TuesdayTip #Fundraising
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