How to Make the Most of Your Donor Prospect Research
Donor prospect research is no easy task, and takes a lot of time and effort. Selecting the right donor(s) are important, as their contributions are a direct reflection of your organization’s mission and goals. Prospect research is a great opportunity to learn more about potential or existing donors’ personal backgrounds, history of giving, indicators of […]
Donor Cultivation – It’s All About the “Feedback Loop”
Guest post by Ayda Sanver, MBA, CFRE – Ayda Sanver Consulting, LLC – AydaSanver.com Nonprofit organizational staff that don’t take time to engage in cultivating their top 20-30 repeat, loyal donors are losing a missed opportunity of gargantuan proportions. So, what exactly is proper donor cultivation? It’s a series of tasks, or “moves,” designed to keep […]
