Donor Cultivation – It’s All About the “Feedback Loop”
Guest post by Ayda Sanver, MBA, CFRE – Ayda Sanver Consulting, LLC – AydaSanver.com Nonprofit organizational staff that don’t take time to engage in cultivating their top 20-30 repeat, loyal donors are losing a missed opportunity of gargantuan proportions. So, what exactly is proper donor cultivation? It’s a series of tasks, or “moves,” designed to keep […]
