I struggle with this as I primarily work with nonprofit organizations. When I started my business, I jumped at the chance to offer free trainings through preferred partners and organizations, but started to get burned out. I needed a better way to ensure that I was providing useful content to current and potential clients, and also maximizing my time to the greatest extent. Here’s the checklist that I use when I think about offering a free training session.
- How many people will be at the session? Are you willing to conduct a session with few attendees?
- Is this training online or conducted in-person?
- Is there content that you can use from previous sessions or will you have to create new content from scratch?
- Will you be leading the session with another colleague?
- Does the entity offering the training have a well-established reputation within the industry/sector of prospects you are trying to reach?
- Do you have a pre-established relationship with the entity?
- Is the location of the entity offering the training easily accessible?
- Will you have to significantly configure your schedule in order to conduct the training?
- Is the training conducted through a regional/national conference or a one-time session?
- Is there potential for paid training in the future?
My goal is to offer some free training per year, but I am more selective with the trainings that I actually conduct. If you do offer a training, what are you doing to maximize your time to the greatest extent?